Dr. Lucas Carden is a behavioral scientist with expertise in consumer judgement and decision making, habit formation and change, and survey research. He has over 10 years of experience conducting surveys for intellectual property litigation, marketing, and academic research.
Current:
- Vice President Research
MMR Strategy Group
Responsibilities include designing and evaluating surveys for use in market research and trademark, patent, and false advertising litigation, managing research projects, leading client communications, and testifying in court regarding surveys conducted for litigation.
Past:
- Managing Partner and Founder
FocusMark LLC
FocusMark provides consulting and research support services to experts for corporate market research and trademark, patent, and deceptive advertising litigation.
- Behavioral Scientist
Catalyst Behavioral Sciences
Provided research support services to Dr. David Neal for corporate market research studies (e.g., Proctor & Gamble, Johnson & Johnson, Intel) and development of expert reports and surveys as evidence in trademark, patent, and false advertising litigation.
- Assistant Professor (Teaching), Psychology
Occidental College
- Postdoctoral Scholar and Researcher Associate
Marshall School of Business, University of Southern California - Invited Visiting Researcher
INSEAD Marketing Department, Fontainebleau, FR Sorbonne Université Behavioural Lab, Paris, FR - Ph.D., Psychology
University of Southern California
Concentration: Social, Cognitive, and Consumer Psychology
Dissertation on human habit formation using reaction time methodology to measure habit formation via cognitive associations; worked with world leading behavioral scientists on habit, Dr. Wendy Wood (Google Scholar), and human judgment & decision making/human survey measurement, Dr. Norbert Schwarz (Google Scholar; Dr. Schwarz is cited multiple times in Shari Diamond’s Reference Guide on Survey Research in the Reference Manual on Scientific Evidence: Third).
Selected Peer-Reviewed Publication:
Carden, L., & Wood, W. (2018). Habit formation and change. Current Opinion in Behavioral Sciences. This review highlights emerging findings and new directions in research on habit formation and change. This research is cited by, e.g., Dr. Angela Duckworth (U. of Pennsylvania), Dr. David Laibson (Harvard), Dr. James Gross (Stanford), Dr. Katherine Milkman (Wharton).
- M.S., Human Behavior
University of Southern California
(Now known as M.S., Applied Psychology)
- B.A., Psychology (Minor: Philosophy)
University of Kentucky
Men’s Soccer Scholarship Athlete
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