Dr. Lucas Carden is an expert in survey research and experimental design, with 10+ years of experience designing, conducting, and analyzing surveys for litigation, corporate market research, and academic research. He holds a Ph.D. in psychology from the University of Southern California and has extensive experience conducting research examining consumer perception and decision-making for Fortune 500 companies and top law firms.


Appointments:


  • Vice President, Litigation Surveys and Consumer Science
    IMS Legal Strategies/MMR Strategy Group
    Dr. Carden serves as a testifying survey expert for matters involving trademark and false and deceptive advertising disputes. He conducts and evaluates consumer surveys for matters involving likelihood of confusion, secondary meaning, and genericness, as well as surveys assessing consumer perceptions and materiality of allegedly deceptive advertising and marketing claims.

  • Survey Scientist and Consumer Researcher
    Catalyst Behavioral Sciences
    Dr. Carden designed and executed consumer insights projects for Fortune 500 companies (e.g., P&G, J&J, Intel) to address brand positioning, segmentation, new product development, and pricing optimization challenges using methods from cognitive and behavioral science.

    Dr. Carden supported expert witness, Dr. David Neal, in conducting consumer behavior and perception research for 20+ trademark infringement and deceptive advertising disputes. Lucas was the lead research assistant for a chapter in a leading treatise in the field, see David Neal, “Psychological Considerations in Designing Trademark and False Advertising Survey Questionnaires” in Trademark and Deceptive Advertising Surveys: Law, Science, and Design, 273-290 (Shari S. Diamond & Jerre B. Swann, eds. 2022).

  • Visiting Assistant Professor, Psychology
    Occidental College

  • Invited Visiting Researcher
    INSEAD Marketing Department, Fontainebleau, FR Sorbonne Université Behavioural Lab, Paris, FR

Education:


Selected Peer-Reviewed Publications:


Contact: